Changing my mind about rms beauty Part 1: Living Luminizer


rms Beauty, the organic beauty line of make-up artist Rose-Marie Swift, is not a new player on the green beauty market and no matter if we’re talking about her “un” cover-up, the mascara or beauty oil, the products usually receive high praise as to ingredients, effect and feeling. They may not be cheap but the fan base is massive and so they must be good, right? My answer to this is that I actually struggled with three of the brand’s most prominent products…

So yes, confession time, incredible but still true: I didn’t like the rms products that I tried (all of them bought at the onlineshop Amazingy). I believe the Living Luminizer (LL) was my first rms product. I was not experienced with highlighter and trusted the recommendations online. So this is what you’re supposed to do, applying glitter to the top of your cheekbones and enjoying your new self. Hm.

I found it hard to apply the right amount of highlighter. With only a small amount, the sheen on the cheekbones was nice but would vanish just a couple of hours later. With too much, it looked artifical. The right amount was something inbetween: I now usually swirl my finger in the little round container and rub that amount onto my cheekbones. I avoid having a straight line of highlighter but instead apply it from my temples, over onto my cheekbones and even a little bit under the eye area (just a bit). I tap everything in so that there is no harsh line. After this, I apply a little extra on the top of the cheekbones but literally just touching the skin with a little bit of product, not drawing a line. That way, the highlighter is visible but not too intense and it will stay put for several hours. I am not saying it will survive until the evening but at least you will still notice it in the afternoon.


I tried my best to take a picture of the LL but it was hard to capture the shimmer particles and the almost marbled look (the highlighter has a quite neutral, irisdescent pearly colour, not a harsh white or silver). What is visible though is the oily sheen – I found that the LL is generally a bit on the oily side and that the product texture changes with decreasing temperatures (from an oily to a more solid texture) which is typical for products with a high amount of coconut oil.

Would I rebuy the LL? After a long time of not understanding the product (and probably the whole concept of using highlighter), I would now definitely miss it and I am not sure I would take the risk and jump for another highlighter (such as the Polka Dots & Moonbeams Highlighter by ILIA). If so, I do not see this happening in the near future as I am good with using up the LL for now.

Ingredients list:

*Ricinus Communis (Castor) Seed Oil, *Cocos Nucifera (Coconut) Oil, *Cera Alba (Beeswax), *Rosmarinus officinalis (Rosemary) Extract, and may contain [+/- Titanium Dioxide CI77891, Mica CI 77019]

*Certified Organic

The Living Luminizer holds 4,25g which seem to last a lifetime, making me connive at the 38 EUR that I spent on it.

Do you use highlighter? Which one is your favourite? Have you got along with the rms products from the start?

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